When blogging, or using blogging software as your web site, you will have the option to organize your pages by categories, and by tags.
I was at first stumped by this prospect because man, there are so many topics when it comes to the Internet and web design. I scratched my head and experimented aimlessly until I came across Wordpress expert Lorelle’s post on how best to use categories and tags on your blog.
She made it simple and I like it simple.
Lorelle said think of your categories as your “Table of Contents” and think of your tags as the “Index” in a factual book.
Bingo and beautiful. That’s something I can relate too and have lots of experience with.
You don’t want your category list to grow too large. In some Wordpress themes like the Revolution theme, you have limited space for categories. So, label your categories with titles that suit a broad spectrum and range.
It’s different for tags, as normally you can have as many tags as you like, or at least more of them. With tags you can get into more detail. Pick tags that you are likely to use again.
Ariel Publicity has some great tips too on how to make sure you are tagging correctly to boost your brand in her super articles, books and blog posts. My favourite is…
“Always tag your handle (mine is CyberPR,) then you mark it with other tags – music NYC – and always tag WHAT YOU SOUND LIKE (Genres and other names of more famous artists)”
So to recap, in your tags always put:
- your band name – or company name – or brand name – or real name
- your location – because this is how people search
- your genre of music – or area of business or expertise – or style
- a description of your sound – or art that is suitable for that industry.
She says use tags consistently. That makes sense because if you are using tag clouds, the more you use a tag, the bigger that word appears in the cloud.
That is simple, non?
Tags: Wordpress tags, Wordpress categories, tags vs categories, Ariel Publicity, marketing for bands, Strange Duck Media, web design Newfoundland, Internet marketing for artists
