Internet Marketing For Small Business

I just came across this Classified ad site which has just launched called Canuck.ca, which is offering Canadians the opportunity to advertise their goods for free.

Free is always good, but Canuck aims to go a bit further by becoming the first Canadian Classifieds website that enables people to include free video into any classified ad -  the idea here being that if a picture is worth a thousand words, a video should sell the object itself.

They also have a button that allows you to switch to a French text version of the site. Truly Canadien.

Organized by main city, the Canuck site has a pretty interface (that means design or look basically) and is divided up logically into 8 main categories; For Sale, Animals, Personals, Jobs, Community, Motors, Services and Housing. From there it is further subdivided into a whole bunch of subcategories.

Each subcategory has its own RSS feed, so that you can be notified when a new post is added to it. If you want to learn about RSS feeds adn how they can save you time, I’ve written a cheat sheet on They also have button that allows you to switch to French text.

Canuck is brand new and still in beta, so if you run across a problem, let them know and they will fix it. In the meantime, distinguish yourself by being one of the first to post on a brand-spanking new web site.

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Always wanted to get a top notch education, but couldn’t afford the fees? Now you can do so with the Massachusetts Institute of Technology’s intitiative called OpenCourseWare. As of January 2007, over 1800 college courses are available online and available to anyone with Internet access – for free.

With MIT’s Open Course Ware you won’t be accredited a degree, but you will have access to all the materials offered to MIT students which ranges from course outlines and reading lists, lecture notes, previous exams and interactive web demonstrations, to complete textbooks and even streaming video lectures.

Can’t find the course you wanted or MIT’s not the school of your choice? Then check out the Consortium for OpenCourseWare, which works to advance education and empower people worldwide. The Consortium lists all the schools participating in the initiative worldwide. A quick scan lists Harvard Law School, Paris Tech Graduate School and a whole slew of Japanese universities which belong to the Japanese OpenCourseWars Consortium as members.

It’s a great idea. Most learning at the university level is done by the individual him/herself anyway. And not only do these programs benefit students, they benefit educators too. From the consortium’s web site:

Global benefits

• Advances knowledge by unlocking information for the benefit of all
• Provides open access to high-quality educational content to educators and learners for whom the materials can make the most difference
• Provides a model demonstrating the value of openness

Institutional benefits

• Builds global awareness of your institution’s unique educational approach and curriculum
• Improves recruitment by helping the right students find the right programs at your institution
• Provides a resource for your students, faculty and alumni that supports learning and collaboration

Faculty benefits

• Builds awareness of your unique contributions to your field
• Fosters connections with colleagues around the world
• Preserves a record of teaching innovations and allows others to build upon them

So far it’s been a great success. Steve Carson, an external relations officer for MIT OCW, had this to say.

“The whole point was an act of intellectual philanthropy. We’ve been overwhelmed with the response it has gotten. We’re getting about 2 million visits per month…Fifteen percent are faculty users, 30 (percent) are users at other institutions, and half are self-learners and are professionals in their fields, young kids, retirees. It has a wider appeal than we first imagined.”

Aww. Win-win. And that is really nice.

Tags: free education, university courses, self-learning

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